Internet sensation Hyram grew up on a cattle ranch in what he describes as a ’toxic’ environment, leaving the country life behind to move to tropical Hawaii at the age of just 18 in the hope of finding a new life. He found it, amassing millions of followers for his forensic and refreshing reviews of products, brands, and skincare routines.

Hyram is also now the founder of his own brand, Selfless by Hyram, in partnership with The Inkey List. Every single product purchased will help to contribute to organisations including The Rainforest Trust, who protect tropical forests from deforestation through buying land, and the charity Thirst Project, to provide clean drinking water.

In this episode he recounts his journey from a rather challenging start in Arizona, to his flourishing career today, as well as touching on the products he can't get by without - and why he isn't afraid to take on the big players in the industry.

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