Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned.

Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michael Corcoran (Former Head of Social Media at Ryanair), Andrew Bloch (Lord Sugar's PR representative), Damien Jordan (DamienTalksMoney), Nathan Barry (ConvertKit, Billion Dollar Creator Podcast), and Angus Parker (Ali Abdaal's manager).

Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum

Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/

Listen on Podcast Player:

https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:

Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Timestamps:
00:00 - Introduction
00:44 - Understand your "why"
02:58 - Being authentic
05:04 - Banger Banks
08:21 - Disrupting the system
11:12 - Competing on brand
13:06 - Reactive content
16:52 - Answering your DMs
18:08 - Short form reels
22:38 - Ladders of Wealth Creation