Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions
Description
In this episode of The Diary of a CMO, I sit with Ilaria Pasquinelli, Chief Marketing Officer at LIONS — the company behind Cannes Lions, WARC, and the Effies. We explore:
- Why some brands lead, others follow
- How to embed creative intelligence at scale
- The "Creative Effectiveness Ladder" and why every marketer should know it
- What’s the data telling us about long-term brand growth vs. short-term gains?
- How Cannes Lions is becoming more globally inclusive; from Côte d’Ivoire to Kazakhstan
From WGSN to WARC to Cannes, Ilaria has seen the industry evolve and she doesn’t hold back. She breaks down the intersection of creativity, effectiveness, and leadership in today’s marketing world.
🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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