How do the images of marketing and advertising connect to our imagination? Is it for better or for worse? And how does it affect what creative people create? This episode looks at the father of modern marketing, Edward Bernays, and considers how his tactics have moved from being used on us to being used by us. It asks us to consider how our imagination is often directed towards creating a parallel reality of what we could buy, have or be rather than being used to develop our own art.
Find more information and content including a recap of suggested practice and the Spotify playlist around this theme at THIS LINK