DiscoverIn Clear FocusIn Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher
In Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher

In Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher

Update: 2024-10-22
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IN CLEAR FOCUS: In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, "How To Create Innovation" and introduces us to the UNITE framework. We learn why Stefan favors the Jobs To Be Done approach over traditional Buyer Personas, how the Culture Canvas fosters innovation, and ways that AI can be used to support true differentiation.

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In Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher

In Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher

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