In Clear Focus: SnippMedia with Tom Burgess
Update: 2024-10-08
Description
IN CLEAR FOCUS: Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia's campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative approach for reaching new audiences and driving brand growth.
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