DiscoverIn Clear FocusIn Clear Focus: SnippMedia with Tom Burgess
In Clear Focus: SnippMedia with Tom Burgess

In Clear Focus: SnippMedia with Tom Burgess

Update: 2024-10-08
Share

Description

IN CLEAR FOCUS: Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia's campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative approach for reaching new audiences and driving brand growth.

 

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

In Clear Focus: SnippMedia with Tom Burgess

In Clear Focus: SnippMedia with Tom Burgess

Bigeye