In recent years, international trends have swept through South African markets faster than ever before. From the surge of Korean skincare and convenience stores to the dominance of Asian car brands and global fashion aesthetics, South Africans are embracing global trends with open arms.
Update: 2025-11-06
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In recent years, international trends have swept through South African markets faster than ever before. From the surge of Korean skincare and convenience stores to the dominance of Asian car brands and global fashion aesthetics, South Africans are embracing global trends with open arms. But while these international influences reshape the consumer landscape, they also raise an important question: where does this leave local brands?
Guest: Lerato Kampi-Sesoko: Commercial Head for Beauty at Woolworths
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