In the Trenches with Eileen Wixted: Great Stories and Sage Advice from a Strategic Communications and Crisis Management Expert
Update: 2024-03-13
Description
In This Episode: Eileen Wixted gives listeners a master class in building a strong strategic communications strategy while successfully navigating the mine fields of crisis management. Her advice and lessons are required listening for all captains of industry!
Key Takeaways:
- Adapting to Changes: Eileen’s transition from being fired from a TV news anchor position to establishing a successful strategic communications company emphasizes resilience and the ability to adapt to changes.
- Crisis Management: Her company specializes in helping clients manage potentially brand-damaging issues, preparing them for media interviews, shareholder meetings, presentations, and government investigations.
- Impact of Social Media: The discussion underscores the impact of social media on brand and reputation, illustrating how quickly information can spread and affect a company’s image.
- Proactive Crisis Planning: Eileen advocates for businesses to proactively plan for crises by understanding potential vulnerabilities and having a response strategy in place.
Practical Advice for Business Owners: Eileen provided practical advice for business owners, including how to prepare for potential crises and the significance of understanding what they want their audience to know, feel, and do.
The post In the Trenches with Eileen Wixted: Great Stories and Sage Advice from a Strategic Communications and Crisis Management Expert appeared first on The Small Business Edge Podcasts.
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