Recently, when I heard some white girl call her salsa ‘restaurant style home-made’ I was triggered to make a reaction video to call her out on her use of ‘catchy’ words to attract an audience. When I think about social media's influence, I wonder if I would have taken to promoting our food like so many do today, claiming we had the best tacos. 

On today’s episode, I tell you about what I call inappropriate motivations – when guided by bad intentions, you will likely yield negative results.

I often reflect on the role my mother's fiery salsa played in our taco truck. Late-night customers, often a drunk off their assess, would line up for tacos, and we kept the extra spicy salsa separate to enhance their experience and possibly sober them back to reality. While there was no concrete evidence that the salsa sobered them up, their reactions—sweating and cursing yet still enjoying their food—indicated it was doing something right.

My parents operated with humility, believing in the power of our food to speak for itself. They taught us that confidence doesn't require boastfulness, and I realize now how effective true sincerity can be in attracting customers.

Ultimately, I appreciate how my parents ran our taco business with a focus on genuine connections and continuously improving our offerings. They instilled in us the importance of gratitude and respect, which forged lasting relationships with our customers and helped build our reputation. This understanding of authenticity in business continues to resonate with me today as I honor their legacy.

TAQUOTE: “A tortilla has two sides”

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