Today on the show, José and I welcome Martha Niño, a Silicon Valley veteran who has a good story to tell. It’s a story I’m very familiar with.

Beneath the Silicon Valley lies the Santa Clara Valley, which really should be called TACO VALLEY.

When I first met Martha, I referred to her as my Silicon Valley twin. 

Martha’s story is one of cracking the code - making it past a barrier. A barrier that gets established by the gatekeepers. And sometimes, a barrier that may be self-imposed.  

Martha shared her story on stage in front of hundreds of her coworkers in 2019. Today you’ll be hearing some of that day’s talk as well as her take on how tacos influence the tech world. 

FACO

A FACO is a person or an organization that misrepresents the taco and or the culture. 

This week’s FACO: Santa Monica police mobile command center in a parking lot near the Santa Monica Pier on Jan. 22. The city is pushing out unlicensed vendors who sell on the pier on weekends. To enforce the rules is one thing but the response to this was similar to BLM protests in D.C. back in 2020. OVER the TOP! 

TAQUOTE:

“A TACO sin nada is still better than a FACO con todo!”

SOCIAL MEDIA

Isidro Salas: https://twitter.com/10ktacos

José R. Ralat: https://twitter.com/TacoTrail

* This episode was originally recorded on FIRESIDE .