Ines Johnson on Backlist Sales and Effective Product Pages For Direct Sales
Description
Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:
- Testing and tweaking to increase backlist sales
- Importance of thinking of your customer in marketing to create a personal connection
- Effective ad strategies using purchase ads
- Special editions and direct sales, including incorporating elements like foiling and character art in special edition books to attract high-value readers
- Leveraging direct sales platforms and tools like Payhip and Shopify to boost book sales
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⚡Links:
- https://www.authoradsintensive.com/a/2147845324/RXrpFFEh (Affiliate link)
- Ineswrites.com
- Page Turner Pacing
🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices
❤️ Jami’s books https://amzn.to/3wSraA5
🔎 Sara’s books https://www.sararosett.com/bibliography/
📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/
The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing
United States
