DiscoverWish I'd Known Then . . . For WritersMaking Your Book Launch Last Beyond the Launch with Melanie Herschorn
Making Your Book Launch Last Beyond the Launch with Melanie Herschorn

Making Your Book Launch Last Beyond the Launch with Melanie Herschorn

Update: 2024-10-02
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Episode 239 / Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out. 

Topics:

  • Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yet
  • Misconceptions around marketing: engage beyond bookstores
  • Building a community and relationships 
  • Don't fear oversharing
  • Alternative and creative marketing strategies:  speaking and podcasts
  • Build reader communities: engage people around your book’s themes—create a sense of belonging that AI can't mimic

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The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

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Making Your Book Launch Last Beyond the Launch with Melanie Herschorn

Making Your Book Launch Last Beyond the Launch with Melanie Herschorn

Sara Rosett and Jami Albright