Today’s episode is all about behind the scenes of the content creation, blogger and influencer marketing world with PR and digital marketing expert Robbin Mangano, owner of the Wave Collective. Robbin’s PR company represents me and I’ve learned so much from her over the years. Today we’re diving into all things influencer marketing and more

We Talk About:

• Robbin’s story exploring the world of public relations
• Learning through experience
• Lessons in working in influencer marketing and social media from both a creator and brand perspective
• Why having a diverse background can give you an edge
• Not needing to have it all figured out before you start
• Leading a team
• Working for yourself versus running a team
• Avoiding burnout
• How influencer marketing has changed in the past 7 years
• Making sure you have multiple platforms as a creator
• Why blogging isn’t dead
• Why the word “influencer” sometimes gets a bad rap
• Advice for people starting out wanting to grow a platform
• Working with brands as a smaller creator
• How much do you charge as an influencer
• When to work in trade
• Why there is still value in sharing recommendations when you’re not being paid
• How to work with influencers as a small brand

Connect with Robbin

On instagram https://www.instagram.com/robbinmangano/

PR agency - Wave Collective: http://wearewavecollective.com/

Support the show sponsor: ABLE

use code: GEORGIEMORLEY15

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Listen to the Gal Pals Podcast

podcast: https://podcasts.apple.com/us/podcast/gal-pals/id1465664059

Gal Pals instagram: https://www.instagram.com/galpalspodcast/

Connect with Me Online:
The Joy Squad Facebook Group: facebook.com/groups/thejoysquad/

Instagram: https://www.instagram.com/georgiemorley/

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Blog: https://georgiemorley.com