In any industry, it’s rare to find a C-suite leader who talks “inside baseball” on the outside, sharing views with candor that’s normally reserved for the boardroom. But that’s not Jeb Dunkelberger, CEO of Promise Health Plan. Jeb isn’t afraid to go after healthcare’s sacrosanct topics, speaking truth to power in an effort to spark an open dialog, however heated or defensive, to affect change.  

Jeb is the author of more than 100 articles about improving the healthcare industry, and has held executive roles for Fortune 5 companies, and part of some of Silicon Valley’s most disruptive health startups. His education includes healthcare-related degrees from Virginia Tech, London School of Economics, London School of Hygiene and Tropical Medicine, Cornell, and the University of Pennsylvania.

Jeb joins us on today’s show to discuss his popular book, Rich & Dying. The book is a manifesto on American healthcare that reflects Jeb’s experience, passion, and humor to untangle the complexity of misaligned incentives, structural problems in our system, and pitfalls of reform attempts. It also provides Jeb’s nine core elements to drive innovative and foundational changes needed to transform the current health system.

Our discussion touches on:

• Why our healthcare system is not broken—but works great! (I see you scratching your head …)
• Four free-market principles missing from healthcare
• The emerging new actors in creating value
• How to drive greater value-based reimbursement adoption with specialists
• Medicaid’s misaligned mix: When federal funding meets state implementation
• Jeb’s top concern on the current value-based reimbursement model
• Obvious and much-needed changes in grading and paying doctors
• Key factors of attribution and measurement that are holding back VBC growth
• Why organizations say they want to “fix healthcare” but don’t
• Why many of today’s healthcare CEOs have become NFL running backs
• The one escape valve hospitals are looking for in today’s economic climate
• Two inescapable realities for achieving meaningful system change
• Five challenges that have kept many retailers in healthcare from generating ROI

Show Resources

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