Innovation Beyond Geographic Borders
Description
When consumers are looking to find the best rates offered on savings accounts, they usually are pointed to NerdWallet or Bankrate.com by Google. The problem is that the search results are often biased … influenced by advertising or affiliate dollars.
To respond to the need for a more extensive and unbiased source of the best savings rates nationwide, Seattle Bank created CD Valet. This unique site allows consumers to search for the best rates, set maturity and target rate alerts, track investments, and even receive financial education.
My guest on the FIsionaries podcast is John Blizzard, President and CEO of $800 million Seattle Bank. We discuss how a community bank can support an innovative culture across an organization, making an impact beyond geographic boundaries.