Supporting Underserved Communities with Multilingual Solutions
Description
Whether a customer wants to do banking in-person or online, the need for multilingual service is more important than ever. Thankfully, with today’s translation technologies and AI-powered multilingual chatbots, language barriers aren’t insurmountable.
Unitus Community Credit Union, headquartered in Oregon, has made a commitment to providing inclusive financial services. This includes supporting a bilingual positioning at every touchpoint. The credit union’s website is already available in dual languages, a bilingual chatbot has just been introduced, and more efforts are underway.
My guest on the FIsionaries podcast is Corlinda Wooden, SVP/Chief Retail Officer at Unitus Community Credit Union. We discuss how committing to embrace underserve communities has resulted in historically high growth and higher customer satisfaction ratings.
United States
