Welcome to the ‘Managing innovation’ podcast, where we uncover the stories behind some of history's most fascinating innovations! In this episode we look at how a runaway alchemist's impossible dream of turning base metals into goldinadvertently led to the creation of "white gold" – porcelain – and sparked a global industry.

Join us as we explore the journey from initial breakthroughs to widespread adoption, examining pivotal moments like thestrategic partnerships that made the impossible, possible ,and the painstaking discipline of experimentation that triumphs over mere luck.

Discover how entrepreneurs of the past strategicallyidentified and nurtured wealthy market niches, eventually scaling their luxury products to become desirable commodities.

Our episodes reveal the timeless principles of innovation and entrepreneurship, demonstrating how even in the face of intense imitation, differentiation and value proposition can secure lasting success. From the challenges of protectingintellectual property in an era before patents to the impact of shifting consumer trends like the rise of tea and coffee, we connect historical ingenuity to the complexities of modern entrepreneurship.

If you're an innovator, a budding entrepreneur, or simplycurious about the forces that drive progress, then please subscribe to ‘Managing innovation. Podcast – and tell your friends!

Transcript available here

And many other innovation resources available on my website,here.