Inside Ghanda’s Ecommerce Engine: How They Scaled Fast and Stayed Lean with Convert Digital | #572
Update: 2025-11-11
Description
In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.
Today, we’re discussing:
- Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
- How the team built a headless Shopify experience before it was cool
- The automations that keep Ghanda’s lean team moving at scale
- Why checkout isn’t the end of the shopping journey, it’s the beginning
- The future of unified commerce: CDPs, POS, and camera-based in-store analytics
Connect with Silvan
Connect with Andrew
Explore Convert Digital
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
