DiscoverWharton Marketing MattersInside Sprite, McDonald's, and Dude Wipes: Branding That Sticks
Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Update: 2025-07-30
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Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.











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Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks