Instacart Settles $60M FTC Claim for Misleading Ads
Update: 2025-12-18
Description
Instacart to Pay $60M in Refunds for Misleading Advertising, AI Pricing Tool Under FTC Scrutiny: The U.S. Federal Trade Commission has ordered Instacart to pay $60 million in refunds due to misleading advertising and denying customers their rightful refunds. The FTC alleged that Instacarts free delivery claims were misleading, as customers were still charged a mandatory service fee. Additionally, the companys one hundred percent satisfaction guarantee was often not honored, and the refund option was hidden from customers. Instacart also faced criticism for not clearly disclosing terms for its Instacart Plus membership enrollment. The FTC is now investigating Instacarts AI-powered pricing tool, which has been accused of causing different prices for the same items.
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