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Instagram, AI, and A Lot of Dogs: The Chubbs Mobile Guide to Winning Clients

Instagram, AI, and A Lot of Dogs: The Chubbs Mobile Guide to Winning Clients

Update: 2025-07-30
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Summary

In our latest episode of The Daily Groomer, I sit down with my good friend Nick Diamond—aka Nikki Dimes—founder of Chubbs Mobile Grooming in Paradise Valley, Arizona. We dive into his unique path from baseball and the corporate world to launching a successful mobile grooming business inspired by his late dog, Chubbs. Nick opens up about his hands-on business philosophy, creative marketing strategies, and how he built a loyal client base from the ground up. He also shares candid stories, lessons from early missteps, and why he believes grooming is one industry that’s here to stay—no matter how smart AI gets.


Timestamps

08:12 Career Shift After Business Degrees

16:43 First Dog Grooming Experience

24:42 Business Managed by Text Messaging

26:13 Client Acquisition via Social Media

37:40 Starting a Mobile Dog Grooming Business

41:36 Word-of-Mouth Business Philosophy


Stay connected with our guest speakers! Visit their website Chubbs Mobile Dog Grooming. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠The Daily Groomer⁠⁠⁠⁠. Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Daily Groomer Community⁠⁠!

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Instagram, AI, and A Lot of Dogs: The Chubbs Mobile Guide to Winning Clients

Instagram, AI, and A Lot of Dogs: The Chubbs Mobile Guide to Winning Clients

Alex Martin and Shannon Wynings Roberts