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Interior Designers: Stop Chasing Clients. Make Them Come to You

Interior Designers: Stop Chasing Clients. Make Them Come to You

Update: 2025-06-11
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Most interior designers exhaust themselves chasing leads through cold calls, networking events, and discount pricing. They treat their expertise like a commodity instead of building the one thing that makes clients seek them out: trust.
This guide provides a systematic approach to transform how potential clients discover you by building trust before they need your services. When clients trust your judgment on a complete home renovation, they stop price shopping, refer friends without hesitation, and hire you for multiple projects.
The Framework: Three pillars create unshakeable client trust through authentic storytelling: Growth, Authenticity, and Authority.
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Interior Designers: Stop Chasing Clients. Make Them Come to You

Interior Designers: Stop Chasing Clients. Make Them Come to You

Douglas Robb