Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just eight months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis.
You can follow Scott (@scottmonty) or Matt (@mattsnod) on Twitter.
The Ford Story - http://thefordstory.com
Ford Digital Snippets - http://ford.digitalsnippets.com
Ford's Corporate Twitter account - http://twitter.com/FordDriveOne