Last month at the NewTeeVee Live conference, Betsy Flanagan from Startup Studio spent a few minutes with two industry leaders. The first is Alex Withers who is the Managing Director of Digital Media for the United States Golf Association who shared how the financial crisis is impacting their business and how he systematically decides what content should be streamed live vs. repurposed vs. perfectly produced. The second guest is Jeff Gomez the CEO of Starlight Runner Entertainment who explained what transmedia is, how big companies and small independent content creators can use it and a few success metrics and stories.