The key to being more profitable with your products and services is to adopt an E-Commerce mindset for the way you sell.  In E-Commerce, you need to have everything buttoned up as to what the deliverables will be for a product so that you can sell it more efficiently online.  Unfortunately, many service-based businesses offering a lot of customizations, they are constantly balancing providing great results while protecting their profitability against scope creep.

This podcast episode is an introduction to the Productize or Perish podcast, and also an invitation to begin adopting an E-Commerce mindset in the way you develop and sell your products.  I'll discuss ways the IP Stratify Framework™️ helps with this process.

Resources this week:
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