Over 50 years ago, Elton John and Bernie Taupin embarked on a songwriting partnership that changed the face of the music industry.  Their partnership wasn't built on competition - it was built on complimenting each other based on their individual weaknesses.

When launching and marketing our products, it's important to recognize that a strong partnership strategy can develop a sales channel for your business that grows your product sales by complimenting the weaknesses they may have.  In return, you can be a better partner sending leads to those who compliment your weaknesses.

This week, we'll look at the Elton John and Bernie Taupin partnership model and how to implement it into our own product marketing plans.