What on earth does it take to complete 100 Ironmans in 100 days? James Lawrence – aka the Iron Cowboy – joins the podcast to share the physical, mental and nutritional toll of his epic Conquer 100 challenge. Spoiler: it involved over 12,000 calories a day, a few Costco muffins, and being fed through a massage table hole.

Whether you're a beginner or a seasoned triathlete, James drops some absolute gold on building resilience, fuelling with real food and why consistency beats perfection every time.

We talk about;

• Meet James “Iron Cowboy” Lawrence

• Why 100 Ironmans? (and how it started with a 4-mile fun run)

• The perfect Ironman day and the role of nutrition

• Real food fuelling: burritos, pizza, steak on the run

• Caloric needs, gut training and sugar overload

• What went wrong when fuelling slipped

• Mindset, purpose and managing pain through adversity

• Blue collar habits, unsexy consistency and building a strong foundation

• James’s current nutrition approach and fuelling tips

• Meet the support team and key recovery strategies

• Advice for age groupers struggling with motivation or consistency

• What’s next for James (hint: it’s not 200 Ironmans)

Links & Resources

James Lawrence new book, 'Iron Hope'.

Triathlon Nutrition Checklist

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