Is AI the end of human creativity, or the rocket fuel we’ve been waiting for? 

To explore this question, I sat down with Tim O’Neill, ex-Reactive Digital (co-founder) and now co-founder of Time Under Tension, Australia’s first “generative-AI experience agency.” 

Tim’s career began in the early days of the internet, and he says today’s AI wave feels just like the 90s internet boom - only faster. 

In this episode, we dive into:

• Creativity, upgraded. Tim explains how generative models are removing the grunt work (think endless product-photo retouching) so designers can focus on ideas that matter.

• The agency of the future. Why his team can ship more with fewer engineers by pairing solid dev chops with AI coding copilots

• Chat-first shopping. Get ready for “e-commerce without the website” as ChatGPT and Perplexity move from product discovery to checkout

• Raising AI-native kids. Tim’s “softly-softly” approach to teaching his 10- and 12-year-olds the tools—and the critical thinking behind them

• A starting line for small businesses. Build personal AI literacy at home, then target the time-sucking tasks in your company, and invest in training to do it responsibly
  

Links

https://timeundertension.ai 

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Chapters

00:00 Intro to Tim O'Neill from Time Under Tension

02:58 The Evolution of Digital Agencies

05:52 Does AI destroy or enhance creativity?

08:53 How AI is impacting agencies and their workflows

12:03 How to prepare your kids for using AI

14:08 What’s on the horizon for Time Under Tension

16:07 The Future of E-commerce with AI

19:28 Practical AI Advice for Small Business Owners