Roc Nation, the entertainment company founded by rapper and businessman Shawn "Jay-Z" Carter, is entering into a multiyear partnership with the NFL to enhance the NFL's live game experiences and to amplify the league's social justice efforts.

As part of the agreement, Roc Nation will advise on the selection of artists for major NFL performances like the Super Bowl. A major component of the partnership will be to nurture and strengthen community through football and music, including through the NFL's Inspire Change initiative.

STORY http://www.nfl.com/news/story/0ap3000001041162/article/jayzs-roc-nation-entering-partnership-with-nfl

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