In this episode of Skale Up, Sydney-based luxury business experts Julie Kim and Sophie Seymaux explore the undercover luxury leader in the Australian market: the wellness industry. From the integration of wellness into everyday Australian culture to the rise of wellness real estate, luxury retreats, and lifestyle experiences, they unpack why investing in yourself is now the truest form of luxury.

Inside the episode:

* How Australia ranks globally in the wellness economy and the sectors driving its growth.

* The concept of wellness real estate and how luxury homes are incorporating health-focused amenities.

* Why time and health are the ultimate forms of luxury today.

* How high-net-worth individuals are investing in personal wellness regimens.

* Examples of luxury brands embracing wellness experiences, from Chanel to Cartier and Hermès.

* Hot take of the week: Career Minimalism led by Gen Z – how the younger generation is redefining what it means to follow your passion.

Resources & Mentions:

* Global Wellness Institute Report on Australia’s wellness economy

* Saint Haven, Melbourne

* Slow House, Bondi

* Capella Hotel, Sydney

* Brian Johnson, prominent bio-hacker

* Sweat (fitness app)

* Insight Timer (meditation app)

* Luxury brand wellness activations: Range Rover, Chanel, Cartier, Hermès

Why Listen?Whether you’re a wellness enthusiast, a luxury business professional, or just curious about how culture shapes lifestyle, this episode shows why feeling good is the ultimate status symbol. From exclusive wellness clubs to retreats and next-level lifestyle trends, this conversation will leave you rethinking how you invest in yourself and your well-being.

Connect with Us:

* Instagram: @skale_australia

* Linked in: https://www.linkedin.com/company/skale-australia/

* Email us: info@skaleaustralia.com

* Website: www.skaleaustralia.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com