In this episode of Skale Up, we dive into the fascinating relationship between art and luxury. These two worlds that have always been intertwined but are becoming increasingly connected today.

From heritage houses commissioning world-renowned artists to contemporary brands collaborating with graffiti and pop culture icons, the conversation explores how creativity, culture, and commerce intersect in meaningful (and sometimes controversial) ways.

Inside the Episode

* Why luxury itself is an art form, from craftsmanship to store design

* How luxury conglomerates like LVMH and Cartier support artists and cultural institutions

* The importance of First Nations collaborations in Australia—and why sensitivity and authenticity matter

* Highlights from Chanel’s landmark exhibition at NGV, and why their recent donation of an archival dress cements the Maison’s place in Australia’s cultural landscape

* Why Coach’s revival is worth celebrating, with bold partnerships from Basquiat to Disney

* The role of art exhibitions in reframing luxury heritage for the public

Hot Take of the Week: What are the most iconic artist-brand partnerships?

* Louis Vuitton x Takashi Murakami

* Louis Vuitton x Yayoi Kusama

* Yves Saint Laurent x Mondrian

* Schiaparelli x Salvador Dalí

Why Listen?

Whether you’re in fashion, art, or simply curious about culture, this episode shows how luxury brands are shaping identity and legacy through their artistic choices. Hear why art remains at the heart of meaningful brand storytelling.

Connect with Us:

* Instagram: @skale_australia

* Linked in: https://www.linkedin.com/company/skale-australia/

* Email us: info@skaleaustralia.com

* Website: www.skaleaustralia.com

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