Is experience management the new customer experience? (feat. Ian Golding and Diane Magers)
Description
On this episode, we explore whether it’s time for leaders to reframe their thinking from traditional customer experience to experience management.
Although brands may understand that customer experience is essential to success, they often overlook the importance of other stakeholders. The term “experience management” goes beyond that interaction between brand and customer, encompassing the experiences of employees, vendors, shareholders and more.
Listen for the actionable insights of Ian Golding, author, founder and CEO of Customer Experience Consultancy, and Diane Magers, author, founder and CEO of Experience Catalysts. Our guests share how brands can adapt their mindsets and practices to embrace this more inclusive approach, offering practical strategies for implementation.
Visit our website to learn more about TELUS Digital.
Show notes
- Ian’s book, Customer What?: The honest and practical guide to customer experience, is available wherever books are sold.
- Diane’s book with Michael Hinshaw, Experience Rules!: The Experience Operating System (XOS) and 8 Keys to Enable It, is available wherever books are sold.
- Discover the digital customer experience priorities of enterprise leaders with survey results from TELUS Digital, in collaboration with Statista.
- Find out more about investing in agent engagement in the TELUS Digital article Call Center Basics: A Return to Fundamentals
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