In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more. 

She also throws light on when and how frequently should an organization test and adjust their positioning. 

If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you! 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:29 - When are you ready for positioning 

04:13 - How many customers before you validate positioning 

06:45 - Transitioning the positioning story from founder-led 

09:59 - April's client qualification process 

13:48 - Positioning when people don't realize they have a problem 

16:54 - Educating the market 

20:00 - The need for a cross-functional team 

23:28 - What people don't get about boiler plates 

25:55 - How often should you reposition your product 

29:54 - What do you reposition for? 

34:58 - Sales Pitch: the book overview 

40:22 - Positioning shouldn't live in the marketing side of the house 

44:45 - Rapid Fire 

1:02:19 - Connect with April Dunford on LinkedIn 

1:02:57 - Parting msg: Stay cool, stay sassy 

💌 Connect with April Dunford💌 
➟ Linkedin 🔗 https://www.linkedin.com/in/aprildunford/

✨ Also, please listen to episode on: ✨ 
➟ Apple
🔗 https://podcasts.apple.com/us/podcast/is-your-product-positioning-working-april-dunford/id1686734014?i=1000617605356
➟ Spotify
🔗 https://open.spotify.com/episode/6Rj8rcdUvuMeaZWCYqT8dz
➟ Google Podcast
🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZGY0MGQyMTctNzQyZi00MGEwLWJjMWUtYWE4YTBhODczNjc1

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 

🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

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𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

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➟ Twitter 🔗https://twitter.com/SaaS\_Sprints #event #contentmarketing #evangelism 

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

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