➟ In this episode of The SaaS Sprints Podcast, Will Aitken from Lavender shares immediately actionable tips on how to create effective content for specific channels such as Youtube, TikTok, podcasts, blogs and more.

He discusses why it's important to make content that is truly valuable and not just self-promotional. He specifically talks about how to integrate video into your demand generation, prospecting, and most importantly, the mistakes to avoid when building a video program.

If you're looking to start making video content and you're not sure where to start, then this episode of The SaaS Sprints Podcast is for you!

We hope you're able to apply content marketing tips from this episode to build trust for your channels, attract the right audience, and grow your business.

➡️ ⁣Here's a quick overview of the episode:

00:00 - Intro
01:17 - Will Aitken's content creation process
04:20 - Journey from seller to social content
05:35 - Need to create content for specific platforms
07:42 - Diversifying platforms: biggest opportunity for creators
09:30 - Translating social engagement to business outcomes
10:58 - The future is diversified content
13:30 - Role of video in prospecting
16:17 - How to use AI for content inspiration
17:43 - AI tools supporting content production
19:40 - Lavender's recipe to telling great stories
20:30 - Rapid Fire Questions
26:45 - Connect with Will on LinkedIn
27:10 - Reminder: Stop making selfish content -

➡️ About SaaS Sprints, the content marketing agency:

SaaS Sprints is a content marketing agency that helps SaaS companies in generating demand. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!

No more dealing with with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of Chinese whisper.

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