In this week’s episode of Branding Democrats, Ken makes a big call: we’re at the beginning of the end of the Trump era. He breaks down why, from the Epstein files and Trump’s desperate “tariff dividend” promises, to a looming affordability crisis and an overinflated stock market, and what all of it means for Democratic messaging.

Gabby and Ken dig into the politics and the branding of the longest government shutdown in history and push back on the “Dems caved” narrative, arguing that Democrats can’t be branded as the villains in a crisis Republicans engineered. They talk about how to keep voters emotionally grounded in what “Epstein” really means, why healthcare and affordability should be the core Democratic story, and how Democrats can learn from figures like Mamdani and Gavin Newsom to feel less “establishment” and more like the party of real people again.

Finally, they zoom out: What does an America after Trump look like? Who leads it, what guardrails need to be rebuilt, and how can Democrats—and the growing creator community around them—use this chaotic moment to grow their brand, build community, and bring home the 1–3% of voters needed to turn the page?

To hear more from Ken: @brandingdems on TikTok.

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