EP 126:

How do you secure long-term business success? 

Reviewing a client's ad account emphasized the necessity of a robust edge and moat in your business strategy. 

Grant and I delve deeper that this clent had been using various internet marketing tactics but faced increasing customer acquisition costs. 

This highlights the importance of creating a unique selling proposition or moat for lasting sustainability and differentiation from competitors.

Episode Highlights:

00:00 Welcome to Business and Investing

5:23 Using edges to build a moat in business

11:32 The importance of moats in business 

15:09 Creating a competitive edge and controlling the market

18:28 Business strategies and competitive advantages

24:31 Creating an edge in business to maintain profitability and growth

 

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