This week, Fike Swim Founder & University of Texas Swimming & Diving Alum James Fike stops by Pro Corner. James is the first Pro Corner guest from the business side of the professional swimming industry. He's also still swimming, and at 39 years old is still going personal best times.  

.

After the solo introduction with Austin, the conversation starts at the 7:43 mark! 

.

Fike Swim is one of the swimming industries disruptive young companies. On the product side, the company's motto of "Swim Different" is channeled through training tools like the Brick kickboard that aim to improve on designs assumed to be the "norm." 

.

On the side of athlete sponsorship, Fike Swim finds ways to help their sponsored athletes like Aly Tetzloff & Maddy Banic grow their brand (along with putting some money in the pocket) by collaborating with them to design signature suits - exactly like Nike or Adidas designing signature shoes for basketball players. 

. 

In the podcast, the guys discuss: 

• How to hit personal bests at 39 years old 


• Founding Fike Swim after trying out "corporate America" and wanting to strike out on his own 


• Fike Swim's disruptive approach to sponsoring their athletes


• The collaborative process behind designing Fike Swim athletes' signature suits 


• What makes a program like Texas Swimming & Diving Special 


• The process of creating a successful product like the Brick kickboard - from inventing the design, to negotiating with the Chinese factories, all the way to marketing the finished product 


• Nutrition's role in his continued swimming improvement 

Connect with James & Fike Swim 

• Instagram: @FikeSwim 


• Online: https://www.fikeswim.com 


• Email: fikeswimproducts@gmail.com (he responds to everything) 

Connect with Pro Corner: 

• Instagram: @ProCornerPodcast 


• Facebook: @ProCornerPodcast 


• Email: austin@procornerpodcast.com 

Connect with Austin 

• Instagram: @austinsurhoff 


• Twitter: @austinsurhoff 

. 

Like what you heard? Rate, Review, and Subscribe wherever you get your podcasts!