Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) talks about how marketing fundamentals play a key role in creating successful global product launches.
Update: 2023-04-11
Description
On episode 23 of The Insiders podcast, hosts Richard Lane and Simon Hazeldine chat with Jamie Mackenzie (Chief Marketing Officer at Sodexo Engage) about how marketing fundamentals play a key role in creating successful global product launches, and the influence they have on the buyer journey. Jamie also discusses: Key considerations when implementing a global product launch, B2B vs B2C buyer mindset, and how tracking the right metrics and intergration of commercial functions can benefit business.
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