Jean de Bressy - How to leverage data for marketing automation? (Zalando) (#17)
Description
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.
After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on expanding performance marketing activities through automation. A very keen reader, he now focuses on making the most of the available data in-house to optimize conversions.
In this episode, we got to know more about Jean's view on data-driven decisions, his experience with data while working for Zalando, and his view on the future of marketing automation.
If you want to get to know our guest, even more, you can follow Jean here:
https://www.linkedin.com/in/jeandebressy/
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