Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Zineb Layachi. Zineb has a lot of experience from business development to sales enablement and marketing, as two time CMO. 
She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. She helps startups nail their marketing by talking to their customers.  She loves to make personalized T-shirts and hates robotic messaging.

In this episode, we got to know more about Zineb's opinion on how to separate quantitative and qualitative data, and how to best approach your customers successfully. 

If you want to get to know our guest, even more, you can follow Zineb here: 
lessimoreyou.com
https://www.linkedin.com/in/zineblayachi/

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