Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.

Timestamps:

0:00 Introduction

0:52 Why is there so much lukewarm content out there?

2:56 What makes content marketing teams successful

6:27 How the best content marketing teams measure their success

9:13 Pitching the business impact of content marketing to decision-makers

10:28 Making room for "the creative" while going driving revenue

14:03 How Jimmy would set up a content marketing strategy for a new brand

15:39 The difference between content marketing for companies with long vs short sales cycles

18:29 What to invest your money in

20:43 The best content marketing campaigns Jimmy has seen

22:53 Outstanding content marketing

25:13 Why Jimmy founded Superpath

28:40 The vision for Superpath

31:20 Hiring content marketing talent

32:54 Building a content marketer career

35:54 Jimmy's content marketing strategy for Superpath

39:47 Rapid fire questions

Show notes:

www.jimmydaly.com

www.superpath.com

superpath.co

www.groovehq.com/blog/100k

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