John Lavey - How Storytelling Shapes Leadership and Business Growth
Description
John Lavey is the President and CEO of Hammock Inc., a leading B2B content marketing firm. He led a management buyout in 2022, completing a long-term succession plan with Hammock’s founder. As a healthcare journalist, John has spent over 25 years in custom media working for more than 100 healthcare client organizations.
In this episode…
Many leaders eventually face the question of whether they are truly steering their work and life with purpose or simply moving along with old habits. The pressure to grow, evolve, and make decisions about the future can feel daunting, especially when it involves stepping into full ownership of a business or reimagining its direction. How can you navigate this leap while staying true to yourself and your values?
Professional storyteller and leader John Lavey transitioned from being a long-time employee to buying and leading the business he served for decades. He learned that authentic leadership comes not from trying to emulate others but from embracing your own voice. John emphasizes storytelling as a tool for clarity and connection, maintaining that the key to growth is focusing less on self-promotion and more on what matters to the audience.
In today’s episode of The Decision, Robert Hartline and Eric Jackson interview John Lavey, President and CEO of Hammock Inc., about leadership, storytelling, and business growth. John discusses the importance of displaying vulnerability in EO, how he reframed his purpose, and why improv comedy helps him stay present.
United States
