Robert Hartline is the Founder and CEO of CallProof, a company that helps B2B sales teams manage their customers using a sales activity reporting system. He has been a member of EO (Entrepreneurs’ Organization) since 2016. He is also a Professional EOS Implementer for EOS Worldwide, where he shares his experience using the EOS (Entrepreneurial Operating System) to scale a business from $10 million to $100 million within three years. Before CallProof and EOS Worldwide, Robert was the Founder of Absolute Wireless, a wireless retailer with 78 retail locations, which he sold in 2020.

In this episode…

Entrepreneurs often find themselves stuck when their natural sales talent doesn’t easily transfer to the people they hire. Training new salespeople can be frustrating, and many business owners discover their team doesn’t share the same drive or willingness to face rejection. How can leaders build effective sales teams and overcome growth hurdles without burning out?

Sales strategy and software development entrepreneur Robert Hartline started selling cell phones out of his car before growing into franchises, but struggled when his new hires couldn’t match his intensity. He discovered that face-to-face communication is the most powerful sales tool and that tenacity matters more than talent. During hardships, Robert leans on peer learning in EO to overcome the loneliness and stress of entrepreneurship.

In this episode of The Decision, Eric Jackson talks with Robert Hartline, Founder and CEO of CallProof, about building sales teams and leading as an entrepreneur. Robert discusses his legacy and personal growth, why door-to-door sales remain effective, and how AI can prepare salespeople on how to respond to rejection.