Why isn’t sustainability at the core of every project? Why are people still asking what sustainability even means? And why isn’t it baked into our education system? These communication gaps are holding us back—but what if we flipped the script?

On this episode of Doom and Bloom, host Marc O’Brien and guest Brian Stancheski explore how we can get more people excited about climate solutions.

What if we marketed sustainability like the latest tech drop—sexy, desirable, and impossible to ignore? Together, they use the two-word mash up "jolly & sand", to brainstorm bold ideas like sustainability beach festivals, viral campaigns, and immersive experiences that make climate solutions unforgettable. From influencers to massive beach cleanups, they explore ways to turn sustainability into a movement that can’t be overlooked.

It’s time to think bigger, take action, and make sustainability the main event.