In this episode of the Zip Code Kings Podcast, Jake Sheldon joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to break down how to structure winning service plans and offers for your pest control business. Whether you’re just getting started or already have hundreds of accounts, this episode will help you design recurring plans that maximize lifetime customer value, stabilize cash flow, and make your company more valuable long-term.

Jonas explains why one-time services limit your growth and how shifting to recurring models — monthly, bi-monthly, or quarterly — transforms your business into a scalable, predictable revenue machine. He dives into how to price each plan, how to bundle mosquito and termite add-ons, and how to pre-frame your offers so customers clearly understand the value of what they’re signing up for. You’ll also hear how Pest Badger uses its A/B/C tiered system to upsell services naturally and keep technicians busy year-round.

Jake and Jonas then share a major mindset shift: raising prices doesn’t mean losing revenue. Jonas walks through the math that proves you can double your rates, lose half your customers, and still make the same — or more — money with less stress and higher profit margins. If you’ve ever struggled with pricing, service plan structure, or retaining customers profitably, this episode will change how you think about your entire business model.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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