In this episode, Jake Sheldon sits down with Jonas Olson, CEO of Pest Badger, to break down one of the most common and misunderstood topics in the pest control industry: pricing, offers, and bundling. Jonas shares how to structure your pricing so it aligns with your overhead, your market, and your profit margins. Whether you are in California or Iowa, the right strategy depends on understanding your costs, cash flow, and customer psychology. They talk through monthly versus quarterly billing, why cash flow consistency matters, and how to recover your customer acquisition cost faster through smart prepay incentives.

Jonas also explains why traditional discounts like “10% off” or “$29 initials” are outdated and actually hurt your brand’s value. Instead of cutting prices, he teaches how to create irresistible offers through value stacking, adding high-value services that cost little extra time or product. Examples include free mosquito or lawn treatments that make prospects feel it would be a mistake to say no. By stacking value rather than giving discounts, you attract customers who are loyal, emotionally invested, and willing to pay premium rates for quality service.

This conversation is a masterclass on turning pricing into a growth tool rather than a guessing game. If you want to position your company as premium, boost retention, and increase profitability without discounts, this episode is for you. Learn how to build irresistible offers that convert and keep customers for life. To go deeper, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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