In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about what truly makes an offer convert in the pest control industry. Jonas breaks down the key components of a powerful offer using principles from Alex Hormozi, Dan Kennedy, and Russell Brunson. They explain how to define your customer’s dream outcome, minimize effort and delay, and increase the likelihood of success. Jonas dives into the must-have elements every offer needs, including a strong headline, clear pain point, social proof, urgency, scarcity, and a simple call to action. These principles apply across every marketing channel, from Facebook ads and postcards to door hangers and direct mail.

Jonas also explains how AI tools like ChatGPT can help you create better offers—if you know how to prompt them correctly. He shares how he uses AI to refine messaging while still maintaining a human, authentic voice that connects with customers. They discuss why most pest control ads fail: they lack structure, personality, and relevance. Jonas emphasizes the importance of tailoring offers to different audiences, using unique selling propositions instead of generic guarantees, and staying proactive with seasonal campaigns that align with customer pain points.

The episode ends with practical insights on timing and storytelling. Jonas explains how using real stories—like battling mosquitoes during his daughter’s wrestling season—creates emotion and trust that drive sales. He and Jake also show why offers should evolve throughout the year based on seasonal pest trends and local demand. If you want to build offers that consistently bring in high-quality customers and keep your marketing fresh, this episode will show you exactly how. For more resources, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #offerstrategy #alexhormozi #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing