Journey mapping in tourism

Journey mapping in tourism

Update: 2022-07-18
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Service design, and specifically journey mapping, has huge potential to change the travel & tourism industry in a positive way. As individual suppliers harness the potential journey mapping offers, they can craft more compelling experiences for their guests. Whether approaches are applied to services in a small hotel, or within a large destination management organization (DMO), journey maps can be created to suit different contexts and use cases within the travel industry.
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Journey mapping in tourism

Journey mapping in tourism

Isabel Grillmayr