Juan Pardo is a bilingual CPA and expert in accounting services tailored for real estate investors. With over 20 years of experience, Juan helps clients navigate the complexities of their finances with precision and clarity. As a real estate investor himself, he understands the unique challenges of the market and ensures his reports are easy to understand, empowering clients to analyze what’s working and what needs attention. His deep industry knowledge and collaborative approach set him apart, offering clients a clear financial picture for informed decision-making. Juan holds an MBA in International Business and a Bachelor of Science in Hospitality Management from Florida International University. Originally from Venezuela, he has lived in Florida for nearly 30 years and currently resides in Orlando with his family. In his free time, Juan enjoys running, playing tennis, and spending time outdoors.

In this episode, Dante and Juan discuss:

• Why is clear accounting essential for real estate investors
• How marketing expenses can eat into your ROI if not tracked properly
• Different investor mindsets and how expectations shape financial planning
• Bookkeeping strategies tailored to how clients think and talk
• Emerging trends and opportunities in Florida’s real estate market

Key Takeaways: 

• Accounting isn't just about numbers—it's a strategic anchor that ensures real estate investors stay aligned with the financial projections they set at the start of each deal.
• This episode explores how marketing, often overlooked, can silently become the second-highest cost after renovations, making it vital to track each channel individually for smarter scaling.
• Defining one’s personal goals—whether long-term equity or immediate cash flow—is the true starting point of any meaningful investment journey.
• Customizing reports using a client’s language transforms financial documents from confusing data sets into powerful decision-making tools.
• While Florida’s market still brims with opportunity, lasting success belongs to those who enter with not just ambition, but a clear financial game plan and structured support system.

“Real estate investors are great at making projections before they buy, but too often, they don’t follow through once the deal is done—and that’s where accounting makes all the difference.” - Juan Pardo

Connect with Juan Pardo:

Website: https://pardocpa.com/ 

LinkedIn: https://www.linkedin.com/in/pardocpa/ 

Email: Juan@Pardocpa.com 

Connect with Dante Royster:

Website: https://www.danteroyster.com/

Epic Mortgage Website: Epic Mortgage, Inc. NMLS 1885086

Facebook: EpicMortgage1885086

Epic Mortgage Instagram: https://www.instagram.com/epicmortgage/

“The Ultimate Mortgage Guide” book: https://www.amazon.com/dp/B0CKTRWLRP

LinkedIn: Dante Royster | LinkedIn

Twitter: https://twitter.com/DanteRoyster

YouTube: Epic Spotlight 

Email: dante@epic.mortgage

Mission Statement: Epic Spotlight shines a light on the truths behind love, happiness, health, and wealth. Hosted by America’s Mortgage Expert and author Dante Royster, this podcast delivers bold insights to help you grow and build your most epic life.

The 9 states that Epic Mortgage is licensed in are: Illinois/Indiana/Michigan/Colorado/Maryland/Virginia/Florida/Georgia/Texas

Show notes by Podcastologist: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.