Most consumers aren’t out to get the ag industry, they just don’t understand us. That’s the message that Claire Murnin and Lyle Perrier shared during the Junior Takeover of this podcast. They are poised to help change that through both day-to-day interactions and more organized and strategic initiatives. Both of these National Junior Angus Association members are taking what they’ve learned in the organization to be ambassadors for our breed. Take a listen to learn about everything from their approach and the skills they’ve developed to fill that role to what question they hoped they drew in the extemporaneous speaking contest.

HOSTS: Mark McCully, Miranda Reiman, Avery Mather 

GUESTS: Claire Murnin, Pompeys Pillar, Mont., was born into a long tradition in the Angus breed and has now carved her own path. She has historically been involved in both the show ring and the contests, and has recently worked to expand her network beyond the Angus industry. A year and half ago, she started a social campaign called @365daysofagricluture where she posts about her daily journey of raising beef cattle.

Lyle Perrier, Eureka, Kan., is involved on his family’s Dalebanks Angus operation where he has seen first-hand the benefits of building connections to consumers. In addition to his cattle background, Lyle has also honed his livestock judging, extemporaneous speaking and salesmanship skills, among others, at several national contests over the years. 

CO-HOST: Born and raised in State Center, Iowa, Avery Mather is the daughter of Joe and Allison Mather. She comes from generations of Angus breeders and continues to exhibit and produce Angus cattle alongside her siblings, Carson and Keegan. Currently, Avery is studying agricultural business at Iowa State University. After graduation, she intends to stay within the agriculture industry, working with producers and the next generation of agriculture enthusiasts.

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@365daysofagriculture

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